Course Description

Course Name

Management Theory and Practice

Session: VFPS1120

Hours & Credits

54 Contact Hours

Prerequisites & Language Level



This course provides a comprehensive overview of management theory and practice, acquainting students with the discipline of management and its evolution, schools, and theories. The content of the course covers strategic planning and decision-making, organizing and managing human resources, communicating, motivating and leading, management control and operations management. The course integrates classical and modern managerial concepts with an array of real-world cases studies.

Management theories, organizational psychology, managerial economics, cost management techniques, competitive strategies, analyzing industries, marketing mix, marketing positioning, sale techniques and negotiations.


  • Provide a comprehensive and integrated view about principles of management.
  • Develop the techniques and processes required for business management.
  • Analyze business strategies and study the competitive environments.
  • Cover the most relevant concepts of management.


Principles of Management: What's management? - 5 hours

Management Theories: Most important authors of managment theories. - 5 hours

Managerial Economics: Demand, supply, and market equilibrium. - 5 hours

Analyzing Industries: Porter's 5 forces definition. - 10 hours

Competition: Competitive Strategies. - 10 hours

Marketing Basic Concept: Marketing Mix. - 5 hours


Drucker, Peter F. The Practice of Management. Butterworth-Heinemann 2007 (2nd revised edition)

Porter, E. Michael. On Competition. Havard Business Book, 1998.

Ferrel, O. C. & Hartline, M. D. Marketing Strategy. São Paulo: Thomson, 2005.


Practical tasks and tests - approved with final grade higher than 7 points (maximum 10 points) and 75% of class attendance.

Assessments' accounted:
Attendance - 30%
Test 1 - 20%
Test 2 - 30%
Test 3 - 20%


To be approved, the student must have a minimum of 70% of improvement and 75% of class frequency. The student cannot be absent on up to 25% of classes.In case of injury or sickness the absence of the student will not count if he presents a medical certificate. In this context, the classroom assignments shall be sent via e-mail to him. When the student joins back his group, the professor is instructed to pay extra attention to him/her in the process of catching up with the class.

*Course content subject to change