Course Description

Course Name

Applied Marketing Communications

Session: VLNS3421

Hours & Credits

20 UK Credits

Prerequisites & Language Level

Taught In English

  • There is no language prerequisite for courses at this language level.

Overview

Assessment: Final Assignment Coursework - individual marketing communication plan (2500 words) [100%]
This module offers the opportunity to study the critical area of marketing communications in more depth. The focus is on the principles and practice of integrated marketing communication. It examines the theory of communication, the role of communication, the use and the impact of strategic and tactical elements of communication, both online and off, via Paid, Owned and Earned media. It provides the chance to apply theory to practice, to analyse a business context and develop an integrated marketing communication (IMC) plan.

*Course content subject to change