Course Description

Course Name

The Business of European Football

Session: VPRU3122

Hours & Credits

3 US Credits

Prerequisites & Language Level

Intro to Economics (ECON110); Intro to Political Science (POLS210)

Taught In English

  • There is no language prerequisite for courses at this language level.

Overview

COURSE DESCRIPTION:
This course is an upper level international business course that applies standard business anlaysis and practices to the industry of European football (soccer). Students will expand their understanding of an industry of which they are typically a consumer, to a behind-the-scenes understanding of the multinational football sector. Students will read and analyze current affairs that affect the industry, as well as the background statistics analysis and scoring required to understand the industry.

COURSE OBJECTIVES:
To provide students with a European experience that spans nations and brings a strong consumer industry into perspective given their international business education.

EXPECTED OUTCOMES:
Students will be exposed to global business perspectives and achieve the following objectives:

  • To understand of how functional areas of business (e.g., marketing, accounting, finance, and management) operate in the European football environment.
  • To understand the impact of football on the economic, historical, and cultural aspects of the Europe.
  • To appreciate the importance of a multinational business.
  • To develop students’ ability to analyze data and conduct research.

*Course content subject to change