Course Description

Course Name

Event Planning, Marketing & Management

Session: VRMF3123

Hours & Credits

3 Credits

Prerequisites & Language Level

Pre-requisites: MGT 201 or MKT 200 or equivalent or permission of the instructor.

Taught In English

  • There is no language prerequisite for courses at this language level.


Across disciplines, and in all sectors, the planning of major events such as conferences, conventions, exhibits, concerts, exhibitions, inaugurations, sporting events, competitions, fundraisers, meetings and other special events is a key skill in most organizations, public and private, both for-profit and non-profits. This course is designed to provide students with an opportunity to explore the world of event management, learn about the approaches to creating, staging, managing and evaluating major events, and put what they have learned into practice in the development of a marketing plan for a ?real? event. The course incorporates theory from management, marketing, human resource management, finance and operations, and features modules on event planning, production and risk management. It is designed to be a practical overview of the array of events, the trends driving the increase in demand for professional event management, and the skills needed to manage large scale events successfully.

*Course content subject to change