Course Description

Course Name

Media Research

Session: VRMS3120

Hours & Credits

3 Credits

Prerequisites & Language Level


The course introduces the students to the most common research methods in the field of mass communication and digital media. The course is divided in three main sections. The first section provides an overview of the main epistemological approaches, from semiotics to psychoanalysis. The second part will focus on qualitative methods, from interviews to participant observation. The final section will illustrate the main quantitative methods, from content analysis to surveys.

*Course content subject to change