Course Description

Course Name

Digital Content Management

Session: VRMS3122

Hours & Credits

3 Credits

Prerequisites & Language Level

COMK 220 or MKT 200 or permission of instructor.

Taught In English

  • There is no language prerequisite for courses at this language level.

Overview

This course gives students the opportunity to understand the key elements of content strategy for businesses and to consumers in the digital age. The course aims at exploring the key role of content in an organization’s overall communication strategy. The course will delve into the theory and methodology behind both content creation and content management for a holistic and detailed comprehension of the subject material. It focuses on communication practices with prospects and customers, and also on the internal processes necessary in order to enact strategic decisions.

*Course content subject to change