Course Description

Course Name

Public Relations

Session: VRMS3122

Hours & Credits

3 Credits

Prerequisites & Language Level

Pre-requisites: MKT 200 and ENG 102.

Taught In English

  • There is no language prerequisite for courses at this language level.

Overview

This course defines public relations, familiarizes students with its theoretical concepts and helps them to grasp the significance of the historical trends of public relations in America. The course will help students recognize, understand and critically evaluate the functions of public relations in various organizational settings, and the key elements of the public relations process. It will also help the student to become aware of the ethical and legal dimensions of public relations practice. 3 credit hours. Pre-requisites: MKT 200 and ENG 102.

*Course content subject to change