Course Description

Course Name

Sports Marketing

Session: VDNS3121

Hours & Credits

18 Credit Points

Prerequisites & Language Level

Taught In English

  • There is no language prerequisite for courses at this language level.

Overview

An introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation.
Sports, recreation and leisure play a large part in people's lives, and as a consequence, it is a huge global industry, which employs a large number of people, and has a significant economic impact. The marketing of such activity has increasingly become a specialised field in its own right. The industry is growing rapidly following the global changes in lifestyle trends, and therefore there are growing job opportunities for marketers in this field.

Learning Outcomes
-To provide an introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation
-To look in detail at the unique features of sport and its marketing that require it to be considered as a separate field of study
-To provide students with an understanding of the skills necessary to operate in the sports marketing industry
-To provide students with opportunities to develop written and oral communication skills
-To provide students with opportunities to research sources of information and to develop critical analysis skills
-To build skills, experience and attitudes necessary for life beyond the university

Textbooks
Foundation Text: Shank, Matthew D. "Sports Marketing- A strategic perspective." Prentice Hall, Edition 4 (3rd Edition is OK)

Recommended Text (to be consulted but not necessarily purchased): Emerson, Lisa (2005) "Writing Guidelines for Business Students", The Dunmore Press.

*Course content subject to change