Course Description

Course Name

Societal Issues in Marketing

Session: VDNS3122

Hours & Credits

18 Credit Points

Prerequisites & Language Level

Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)

Taught In English

  • There is no language prerequisite for courses at this language level.


The relationships between marketing, public policy, and social and environmental values are examined with reference to legal issues.
This paper examines relationships between marketing, public policy, and social and environmental questions, with reference to legal issues.The paper aims to engage students in debate over topical issues in marketing that influence society, the environment, public health and policy. Topics include: the marketing of contentious products such as "junk" foods, tobacco, alcohol, and prescription medicines. Responses to the social consequences of marketing activities, including education, social marketing and regulation will be explored. In addition, we will examine controversial advertising execution techniques, for instance the use of violence and stereotypes in advertising. The paper aims to enhance skills that students will find invaluable whether working as marketing professionals or as advanced post-graduate students. These include problem solving, conflict resolution, presenting and defending ideas, and critically evaluating others' opinions.

Learning Outcomes
Upon successful completion of this course, you should be able to:
-Critically discuss the debate surrounding government intervention to protect health
-Understand the limitations of the various perspectives
-Outline and defend your own views on appropriate policy actions
-Critically discuss competing tensions between marketers' rights, consumers' rights and society's rights
-Discuss how rights could be protected and discuss and defend your views on which rights should have priority
-Critically discuss controversial execution techniques
-Design and conduct research informing public policy

Text books are not required for this course.

*Course content subject to change