Course Description

Course Name

Managing the Business of Sport

Session: VSRS3122

Hours & Credits

20 SCQF Credits

Prerequisites & Language Level

Taught In English

  • There is no language prerequisite for courses at this language level.

Overview

This module will provide students with an introduction to the management of sports (e.g., rationale for sports
management, challenges) and the specificities managers face in the sport sector module investigates the
application of modern marketing techniques to sport. The module aims to extend knowledge of marketing
approaches and applications into a lesser known sector, sport; utilise marketing concepts in understanding
business approaches to sport marketing; and consider if sport marketing is 'different' to other sectors.

*Course content subject to change