Course Description
Course Name
Sport Marketing
Session: VSRS3122
Hours & Credits
20 SCQF Credits
Prerequisites & Language Level
Taught In English
- There is no language prerequisite for courses at this language level.
Overview
This module investigates the application of modern marketing techniques to sport. The module aims to
extend knowledge of marketing approaches and applications into a lesser known sector, sport; utilise
marketing concepts in understanding business approaches to sport marketing; and consider if sport marketing
is 'different' to other sectors.
*Course content subject to change