Course Description
Course Name
Understanding Consumers
Session: VSRS3122
Hours & Credits
20 SCQF Credits
Prerequisites & Language Level
Taught In English
- There is no language prerequisite for courses at this language level.
Overview
This module introduces students to the study of consumer behaviour. The various determinants of behaviour
are examined and the applications of theory are considered and critiqued. The primary aim is to provide
students with an understanding of consumer behaviour and an understanding of how this knowledge can be
used to inform commercial decisions. Emphasis is placed on the ability to critically appraise various theories
and synthesise concepts and theories during the process of application to management problems.
*Course content subject to change