Fundamentals of Marketing aims to give students an understanding of the foundations of Marketing, how a Marketing approach can be implemented and managed in a range of situations and organisations.

On completion of this module students will be able to:

describe what it means for a company to be market led

describe the nature, content and application of marketing ideas and concepts.

apply a customer focus in a range of situations

outline the marketing management process and describe a range of techniques used to implement marketing strategies

demonstrate the importance of marketing ideas and techniques in a range of organisations.

*Course content subject to change