Course Description

Course Name

Strategic Demand and Revenue Management

Session: VSOS3221

Hours & Credits

3 Credits

Prerequisites & Language Level

Taught In English

  • There is no language prerequisite for courses at this language level.

Overview

COURSE OBJECTIVES
Strategic Demand & Revenue management (RM hear after) involves managing companies? demand side decisions using a variety of alternative management tool and tactics including market segmentation, pricing and product availability. In most cases the goal of RM is to maximize revenues (yields) which may be perishable or evaporate if not captured today. RM has gained attention recently as one of the most impactful areas of operations management (OM) and operations research (OR). It has grown from its origins as a relatively obscure practice among a handful of major airlines in the post-deregulation era in the U.S., to its status today as a mainstream business practice. Practical examples can be found from a wide variety of service industries including Walt Disney Resorts, National Car Rental and Major airlines including American, British Air, Continental, Lufthansa, and Northwest (Some content were adopted from the course syllabus by Prof. Costis Maglaras at Columbia University)

TEXTBOOK AND READING MATERIALS

  • There is no specific textbook for this class. The following book is recommended as a supplementary book.
  • Supply Chain Management: Strategy, Planning, and Operations: Chopra and Meindl, Prentice Hall, 3rd Edition, 2007, The text book will be mostly used as a reference material.
  • Group Work: Forecasting Exercise Problem

 

*Course content subject to change