Course Description

Course Name

Theories of Media Effects

Session: VSOS3221

Hours & Credits

3 Credits

Prerequisites & Language Level

Taught In English

  • There is no language prerequisite for courses at this language level.


Course Description

This course is designed to review and discuss a diverse range of topics relevant to media effects occurring at various levels from micro (individual) to meso and to macro (social and cultural). While understanding the concept of effects as a conclusive and multifaceted one, we will survey a variety of theories from different academic fields, including communication, psychology, sociology, political science, education, and so on. Based on various perspectives, we will deal with the most important and controversial up-to-date topics directly or indirectly related to the phenomena of media effects in the continuously evolving media landscape.

Course Objectives

1. Students understand the dynamic and interdisciplinary nature of the field of mass communication and the evolving notion of media effects.
2. Students understand why and how we study media effects in the changing media landscape.
3. Students understand key terms and concepts related to media effects phenomena.
4. Students explore a variety of theoretical models which provide useful insights into the nature and mechanism of various types of media effects.
5. Students will be able to carry out a theory-guided research project addressing some important issues of media effects.
6. Students develop the skills of creative thinking and writing

*Course content subject to change