Course Description

Course Name

Strategic Management

Session: VSOU1522

Hours & Credits

3 Credits

Prerequisites & Language Level

Taught In English

  • There is no language prerequisite for courses at this language level.


Course Objectives:

This course focuses on the role of a general manager of a company. Its purpose is to help you develop the skills that are necessary to diagnose problems and other critical issues in complex business situations and find realistic solutions to these strategic and organizational problems. The ultimate objective is to charter a course of action that will achieve the objective of sustaining a company's competitive advantage. More specifically, the course aims to help you:

  1. To draw from your other business knowledge base you have been accumulating from course work in accounting, finance, economics, marketing, and management to think of a business enterprise as a whole
  2. To understand the various linkages among these various areas and how they affect a company’s success
  3. To learn skills in evaluating a company’s internal and external environments which are necessary foundations for evaluating and formulating strategies
  4. To attain skills in matching internal and external environments in order to formulate business level strategies
  5. To understand business and corporate level strategies and the differences between the two levels
  6. To evaluate corporate level strategies and formulate appropriate corporate level strategies
  7. To learn how to apply the above skills to vicarious but realistic company experiences (cases) in order to formulate apt business and corporate level strategies
  8. To provide you with the opportunity to improve crucial business skills – formal and informal oral discussions of business problems, business writing, team work, research, business presentation

Class Structure:

The class is structured so that you have the opportunity to apply the tools taught during lectures through case study analysis. Case studies provide you with real companies, situations, and problems they face. Careful case analysis will allow you to understand problems general managers face and how to deal with such problems. In analyzing case studies, you should understand the company's position, identify its key strength(s) and weaknesses, understand the industry the company is in, and prescribe an action plan grounded in facts of the case. Typically, you should be able to answer these 2 questions: What is the history behind the company? How has the company developed and grown over time? What industry situation does the company face? Is it an attractive or unattractive industry? How are industry conditions changing? Who are the company's competitors? How does the company position itself vis-à-vis competitors? Are there other potential competitors? What are the company's strengths and weaknesses? How are the company's strengths and weaknesses changing? Can the company rely on existing strengths for the future or does it have to develop new ones? What does a SWOT analysis reveal? What is the company’s business level strategy? What is the company's corporate level strategy? What should the company do? Answers to 'what should be done' are contained in an action plan. The action plan should provide answers to the following questions: What is the issue? What needs to be done? Who will do it? When will it be done? How will it be done?

*Course content subject to change