Course Description

Course Name

Data Driven Communications

Session: VRMF3123

Hours & Credits

3 Credits

Prerequisites & Language Level

COMK 220 or MKT 200 or permission of the instructor

Taught In English

  • There is no language prerequisite for courses at this language level.


This course focuses on building a strong foundation of knowledge regarding communications strategy analysis, big data and communications, and new communications technologies. The course aims at exploring what it means to analyze an organization’s communication efforts in the digital age. It focuses on communication practices with prospects and customers, and also on the internal processes necessary in order to enact strategic decisions.

*Course content subject to change