Course Description

Course Name

Digital Communication Strategy

Session: VRMF3123

Hours & Credits

3 Credits

Prerequisites & Language Level

COMK 220 or MKT 200 or permission of instructor

Taught In English

  • There is no language prerequisite for courses at this language level.


This course provides students with a basic understanding of the significance of digital communications and their impact on business and marketing. The course aims at exploring the marketing methodologies for digital communications strategies for organizations and online or offline products alike. It focuses on communication practices with digital marketing prospects and customers, and also on the internal processes necessary in order to enact strategic decisions.

*Course content subject to change