Course Description

Course Name

New Product Development

Session: VRMS3122

Hours & Credits

3 Credits

Prerequisites & Language Level

MKT 200

Taught In English

  • There is no language prerequisite for courses at this language level.


In this course, students explore how a new product moves from conceptualization through launch. Discussions focus on concept testing and design, business analysis, product testing, commercialization and product life-cycle management. Also examined are the importance of value engineering, R&D, innovation and the contribution of ?best practices? of well-known successful companies.

*Course content subject to change