Course Description

Course Name

Marketing and Organizational Communication in Italy

Session: VRMU3124

Hours & Credits

3 Credits

Prerequisites & Language Level

MKT 200 or COM 105.

Taught In English

  • There is no language prerequisite for courses at this language level.


With a focus on models for understanding and interpreting culture, this course examines an array of organizational communication tools, including marketing communication, advertising, public relations, and managerial communication, as they are practiced in Italy and the United States. Students will explore these practices and examine how cultural differences affect marketing and organizational communication, and will apply their increased understanding and honed skills to a final project designed for a “real-life” client. The course includes lectures, discussion, guest speakers and field trips.

Students will pay a fee to cover the cost of the mandatory field-study trip.

*Course content subject to change