Course Description

Course Name

Marketing Research

Session: VGSS3120

Hours & Credits

15 Scotcat Credits

Prerequisites & Language Level

Overview

Course description

This course highlights the applications of marketing research within an organisation and provides coverage of a range of marketing research methods used in social research and by business practitioners. The course aims to adopt a critical perspective on marketing research issues; it emphasises the problems and deficiencies of research techniques and the information they provide; and, students will develop practical skills and techniques to enable them to conduct and manage the research process

Learning and teaching methods

20 hours of lectures (10 x 2 hours)

Assessment

An assignment comprising several pieces of work in a project portfolio format (100%)

*Course content subject to change