Course Description

Course Name

Dissertation

Session: VSRS3122

Hours & Credits

20 SCQF Credits

Prerequisites & Language Level

Before taking this module it is advised that you should have passed:

Marketing Research (MKT9MR)

or Understanding Consumers (MKTU9M5)

or Understanding Consumers (MKTU9UC)

Taught In English

  • There is no language prerequisite for courses at this language level.

Overview

The dissertation requires you to apply your knowledge and skills to the design and implementation of an original research topic in your chosen field of study. This will first require the analysis, critique, and synthesise of peer reviewed literature to delineate and position a contemporary research gap. This will follow with the development of a research design and the collection of data via fieldwork. Your chosen area of research will represent the culmination of your degree, and enable you to elevate, refine, contribute to, and demonstrate command over your chosen area of investigation. This work will address a particular issue that you have identified as being worthy of study (with approval by academic staff).

The emphasis of the dissertation is on focused, independent study under the guidance and facilitation of a designated supervisor.  Therefore, the majority of learning hours are dedicated to self-study.  The dissertation process thus enables you to become an independent learner who can demonstrate capability in conducting an individual research project.  This will be beneficial to your future employability.

*Course content subject to change