Course Description

Course Name

Social Network and Competitive Advantage

Session: VSOS3221

Hours & Credits

3 Credits

Prerequisites & Language Level

Taught In English

  • There is no language prerequisite for courses at this language level.


Course Objectives

In a complex and rapidly-changing environment, social networks – an actor’s relationship with other people or organizations – become more important in creating and delivering value under various kinds of uncertainties. Moreover, availability of various social networking tools has also changed our life significantly. Certainly, many actors – firms as well as individuals – are eager to build “more networks” with other actors, yet still many actors do not clearly understand how networks affect their achievement. The effect of social networks on individual/organizational achievement is the key issue of this course.

This course consists of three objectives.

First, the course intends to introduce the theory of social networks and social capital and provides students with ideas on how social networks may affect individual achievement. It has been a major filed to study the effect of social capital on the development of human capital. Thus, by taking this course, students are expected to become more competent as creative and productive managers.

Second, the course also introduces the cutting-edge strategic management theories related to inter-organizational relations. At the organizational level, it is getting more important for a firm to build social relationships with other actors in society (e.g. governments, non-profit organizations, etc.) Thus, by studying organization theories and strategic management theories related to social networks and relationships, this course intends to help students to explore various strategic alternatives to the conventional ways (e.g. building internal capabilities) to create sustainable competitive advantage.

Finally, the course will introduce social network analysis tools for students to apply course learning to analyze individual as well as inter-organizational networks. Specifically, students are expected to learn to use UCInet and/or Netminer, the widely-used network analysis tools.

*Course content subject to change