Course Description

Course Name

Marketing Research

Session: VSOS3221

Hours & Credits

3 Credits

Prerequisites & Language Level

Taught In English

  • There is no language prerequisite for courses at this language level.

Overview

Course Objective
This course focuses on understanding the process and output of Marketing Research (MR)
as well as its applications. After taking this course, students will be able to implement a
complete cycle of MR including problem formulation, research design, data collection,
data analysis, interpretation, and results reporting. This course emphasizes an applied
approach with practical applications of marketing research in management.

Required Text
Burns, Alvin C. and Ronald F. Bush (2014), Marketing Research, 7th edition, Pearson Education, Upper Saddle River, NJ. (ISBN 0-273-76851-4)

*Course content subject to change