Course Description

Course Name

International Marketing

Session: VLNF3423

Hours & Credits

10 UK Credits

Prerequisites & Language Level

Taught In English

  • There is no language prerequisite for courses at this language level.


Assessment: individual coursework (3000 words) [100%]

The module aims to provide knowledge and understanding of the contribution of International Marketing to international business. In particular, it will help students understand the key differences between domestic and international marketing and to develop and implement international marketing plans within the context of a global economy.

*Course content subject to change