Course Description

Course Name

Merchandising for Luxury Retail

Session: VPRS3221

Hours & Credits

3 US Credits

Prerequisites & Language Level

Taught In English

  • There is no language prerequisite for courses at this language level.

Overview

COURSE DESCRIPTION:
This course is designed for the Bachelor in Fashion and Luxury Retail Management program and is
specifically focused on the power of product merchandising in effective consumers decisions. The course
focuses on the Luxury sector and describes the ability of the retailer to increase purchasing behavior with
layout, color, design, and other aspects that appeal to the 5 senses of the consumer.
 
COURSE OBJECTIVES:
This course will describe the rules of merchandising in all retail settings, and focus on the specifics of the
luxury sector. Linking merchandising, with consumer behavior, product design, sensory marketing, and
other aspects of the program, this course brings students into the practical of running a high-end retail
outlet.
 
EXPECTED LEARNING OUTCOMES:
At the end of this course, students will be able to:
- Understand the power of product merchandising and atmosphere setting, especially in the luxury
sector.
- Compliment their understanding of consumer behavior and product design with retail layouts
- Be prepared to design and manage a store with the specific goal of attracting luxury customer
segments
- Have practical knowledge that can be applied to a real-life retail setting.

*Course content subject to change